Join Us for an Intellectual Experience!

Date: 23th Aug 2026
Time: 1:00 PM
Location: The British Brewing Company, Lower Parel

THE COST INCLUDES FOOD & DRINKS.

About the lecture

You already know what to do with money. Save more, panic less, stop comparing, start early. The mystery is why knowing it changes so little.

This lecture hunts that mystery through the oldest equipment you own. Your money decisions are made by a brain that evolved for scarcity and tribes, now let loose on salary credits, credit cards and infinite social media feeds. It fears the neighbour's new car more than the retirement that is 30 years away. It rewards the wanting over the having. And behavioural scientists estimate that 43% of what it does each day runs on autopilot, while you are thinking about something else.

Which raises the question: if so much of money is automatic, who is really in charge, and how do you change the driver?

The route runs through emotions understood, habits designed, systems built, willpower gratefully retired. Expect stories from inside real Indian portfolios, a famous experiment that nearly quadrupled people's savings without asking for discipline, an honest look at your own money personality, and a mental state most finance talks skip entirely: peace.

You don't have to fight your nature to be good with money. You have to learn to work with it. That line took Animesh 4 years and one book to earn. This evening is the short version.

About the speaker

Animesh Hardia has spent 15 years looking inside other people's money lives, first as an institutional researcher, and now as a Partner at 1 Finance, where he has studied hundreds of real Indian portfolios up close. That view changed his mind about his own profession: the logical spreadsheet calculations explain very little, and the real action sits in childhood memories, dopamine, echo chambers and the exhausting business of keeping up.

He turned that conviction into MoneySign®️, a patented assessment that sorts people into 8 money personalities, and into Emotional Money, a book that took him 4 years to write. He is also the Editor-in-Chief of 1 Finance Magazine, India's only ads-free, print-only personal finance publication, a deliberately old-fashioned object in an attention economy. A CFA Charterholder and IIT Kharagpur graduate, he lives in Mumbai, and remains professionally suspicious of anyone who claims to be fully rational about money.